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Boating Industry Magazine Announces 2007 Top 100 and Leadership Alliance
Published: Thu, 31 May 2007, 04:52 EDT
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By Debra Tone
Staff Writer, Publishers Newswire
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MINNEAPOLIS, Minn. -- With gas prices hovering above $3 a gallon and expected to creep higher throughout the summer, it is critical now more than ever that boating consumers find reputable dealers to buy from and service their boats. Thanks to Boating Industry magazine and its soon-to-be-published list of the 2007 Top 100 Dealers, consumers will soon have the definitive list of the best-of-the-best dealers at their fingertips.
The Top 100 Dealers Program, a ranking of those marine dealers that are unsurpassed in overall business operations, customer service, marketing and professionalism, has developed a growing reputation not only for celebrating dealer successes, but also for helping the marine dealer community improve on all fronts. And to help bring the Boating Industry Top 100 to life, Ehlert Publishing Group, the magazine's parent company, created the Leadership Alliance - an elite group of the marine industry's leading suppliers. These companies were invited to participate because they possess as one of their corporate values a true belief in, and commitment to, raising the bar of professionalism across all marine industry sectors, particularly for dealers.
"The Boating Industry Top 100 has, in short order, become the most coveted award in the marine market," said Tammy Galvin, group publisher for Ehlert's trade magazines. "Marine dealers are on the front line with consumers every day, and this is one way we can help provide much needed benchmarking information for all other dealers to measure themselves against."
"While most industry awards are given to those dealers that sell the most boats, our Top 100 program is much more qualitatively focused," said Matt Gruhn, editor-in-chief of Boating Industry, "thereby leveling the playing field for all dealers and directing consumers to those dealers that can best deliver on the dream that boat ownership promises."
The 2007 Leadership Alliance members include: BRP US Inc./Evinrude, GE Capital Solutions/GE Money, Yamaha, BoatTrader.com, Volvo Penta, ADP Lightspeed, Honda Marine, Channel Blade Technologies, Manheim Specialty Auctions and the Marine Retailers Association of America.
Boating Industry magazine, along with the Leadership Alliance, will announce the 2007 Top 100 at an invitation-only gala awards ceremony in Las Vegas on Nov. 28, 2007.
Boating Industry magazine, a 78-year-old business-to-business publication owned by Ehlert Publishing Group, a subsidiary of Ventura, Calif.-based Affinity Group Inc., is the most authoritative and widely respected magazine serving the marine industry. Visit http://www.boating-industry.com to learn more about the Top 100 and view the lists of previous winners.
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