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BETA Records Partners with Synthesis to Provide a Digital Indie Music Magazine
Published: Sat, 5 May 2007, 02:15 EDT
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By Debra Tone
Staff Writer, Publishers Newswire
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LOS ANGELES, Calif. -- Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with Synthesis to provide a captivating digital indie music magazine for their users. Synthesis will publish a digital multimedia magazine on a regular basis featuring select BETA artists and a look inside the BETA lifestyle. The magazine will be available for free subscription and download from BETA's upcoming social music community.
BETA Records will utilize Synthesis to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.
"In our ongoing commitment to expose and foster independent artists, Synthesis provides a vibrant and hip method of delivery for our indie music fans to discover great new music and learn more about BETA artists," said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.
"Synthesis is all about the discovery of new talent and we're extremely excited about our relationship with BETA Records - moving forward with a BETA / Synthesis Digital Magazine that focuses solely on BETA artists is the perfect vessel to expose them to the mass market," said Bill Fishkin, CEO/Publisher with Synthesis.
About BETA Records
BETA Records leverages online techniques, combined with valuable label resources, to discover independent artists and expose them in an upcoming robust social music community of listeners. With localized versions of the site in multiple countries, artists can truly get exposed to a world-wide audience, and fans can have fun listening with their friends and making new ones. For more information, visit www.betarecords.com.
About Synthesis Network
Synthesis Network is a multifaceted media company devoted to satiating the eclectic appetite today's youth has for music, art, fashion, tech and pop culture. Through multiple avenues of innovative digital and analog media, Synthesis offers something special: a bridge between underground and mainstream, a sneak preview of what's next, what's good and what isn't. For more information, visit www.synthesis.net.
*(LOGO: Send2Press.com/mediaroom/07-0205-BetaRecs_72dpi.jpg)
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